argonauten G2 | MEWA

MEWA is one of Europes leading companies for industrial textilemanagement and actually awarded as a brand of the century in 2010. With the Frankfurt based agency G2 we produced an epic imagemovie. It shows the history of Mewa, which is a family owned company since three generations, followed by informations about their main business models and last but not least their strong commitment to social and environmental aspects. The concept we created intended to communicate on two levels. A clear and direct communication when it comes to actual productshots and informations as well as an even more interesting and surprising metaphorical level where knights, dragons and chameleons are happening as symboles for protection or danger. 


The movie is a great mixture of 3D animation combined with complex live action and studio shots and started with a time consuming test periode for liquide and ink animations to create a proper look for the whole movie.

The result is an amazing and entertaining imagemovie with unexpected twists and brilliant images. 


making of


dyrdee Tasks
Concept, Production, Shoot, Direction, 3D, Compositing
Executive Creative Director G2
Carsten Lukas
Creative Director
Anita Stoll
Ole Keune
Ljubisa Djukic

Sven Henrichs
Jenny Bock
Technical Director
Mesut Can
Björn Knechtel
Oliver Koeppel

Head of 3D
Radoslaw Jamrog


Stephan Sacher
Lars Krüger
Alexander Pohl
Nico Kahmann
Head of 2D
Ian Hutchinson

Jochen Weidner
Konrad Müller
Marcel Krummbiegel
Raffael Calleja
Chistian Schwarz
Christine Leonard, Anne Strohschein
Account Supervisor
Marc Slapnicar
Production Assistant
Jenny Bock