Comissioned by edding we developed a concept for the commercial launch of the edding funtastics. The first TV Spot edding ever produced. Reading the briefing for the first time the main problems on the communication level became very clear. We have three protagonists, five funtastic characters, three different products and 25" to tell the story. The result is a combination of highend liveaction footage with time-consuming, classic frame by frame 2D character animation. All in all a sophisticated and well fitting launch for eddings kids markers which, by the way, had unbelievable good ratings in market research studies.