Faber Castell | Bustour

Europe's greatest pencil is on tour for kids. "The world is colourful"-Tour of Faber-Castell has the goal to aid the intellectual and mental growth of kids through creative activity. The pencil tour stations in eleven German cities and in Scandinavia. A truck carries the 12,5 meter long pencil over 1,6oo kilometers. In the world's greatest kids art book the kiddies had the chance to sign, write or draw whatever they wanted. We created a call for action trailer by picking up an organic, unique kids self-made look - which was harder then it seems. It is a combination of a photoshoot and 2D handanimation.