FrieslandCampina | Dutch Lady
The popularity of Dairy grows rapidly in the Asian and Pacific region, so does the need for outstanding advertising of milk products. Our good friends at Lowe Hanoi approached us to produce a unique piece of animation for Dutch lady, one of the top producers on the Asian dairy market. The storyline of the commercial high- lights the different steps of the production process. Starting with the caring for the cow, the short time from farm to industry and the zero tolerance testing of the milks purity. Several charming characters are involved along the journey, to support the milk on the way to it´s final destination, the Dutch lady Milk package. It was mandatory to support the quality of dairy as a natural product with the look and feel of the world that we had to create. Every detail had to convey an organic feel and maintain the illusion of a handcrafted stopmotion world. We Photographed and scanned textures, mapped these on our CG environment and setup elaborate vray settings to achieve realistic looking surfaces. While taking the challenge with the stiff production timeline we had a great time creating the small perfect world of Dutchlady dairy.
Production, Direction, 3D, Compositing
Executive Creative Director Lowe and Partners Hanoi
Project Management Lowe
Head of 3D