VIVA | underemployed
For the release of the new VIVA´s format Underemployed we produced this call to action, in which a pizza delivery guy fed up with his job turns into an acknowledged businessman in a luxury office as if by magic. We recreated and animated both scenarios, as well as the transformation of our underemployed delivery guy, encouraging young people not challenged enough by their jobs to send videos of themselves to viva.tv/underemployed, to proof that they are meant for greater things.
Concept, Production, Direction, Shoot, 3D, Compositing
Henning Malz, Enrico Strecker